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Rosario Marin
Secretary
State and Consumer Services Agency

Rosario Marin is a compassionate mother, dedicated public official and consummate advocate for the disadvantaged who has served at the local, state, and national levels.

Currently, she serves in Governor Arnold Schwarzenegger's cabinet as Secretary of the State and Consumer Services Agency where she oversees the seventeen state departments. She chairs the Building Standards Commission, the Victim's Compensation and Government Claims Board, and the Governor's Green Action Team.

Patricia Diaz Dennis
Senior Vice President &
Assistant General Counsel
AT&T

Ms. Patricia Diaz Dennis is Senior Vice President and Assistant General Counsel for AT&T. She is responsible for all labor and employment legal advice and assistance and legal advice for Sterling Commerce.

Ms. Dennis was appointed by the President and confirmed by the Senate to three federal government positions.

Ruben Garcia
Director
Small Business Administration
San Diego

Ruben Garcia became District Director of the U. S. Small Business Administration's San Diego District Office on January 3, 2006. In this role Garcia is responsible for overseeing SBA's financial and educational development programs for San Diego and Imperial Counties. Last year the San Diego District Office ranked number one among 70 offices nationwide in attaining a number of fixed goals during fiscal year 2005.

 




    November 20, 2008

    7:30 a.m. Registration

    9:00 a.m. – 6:00 p.m. Exhibitor Expo

    9:00 a.m. – 10:00 a.m. Opening Remarks & Keynote Speaker

    10:00 a.m. – 10:50 a.m. Workshop I “Thriving in a Challenging Economy”

    10:50 a.m. -- 11:40 a.m. Workshop II “Taking Care of Your Bottom Line”

    12:30 p.m. – 2:30 p.m. Awards Luncheon & Keynote Speaker

    2:40 p.m. – 3:30 p.m. Concurrent Workshops:
       Workshop II “Taking Care of Your Bottom Line”
       Workshop III “Leveraging Your Existing Resources”

    4:00 p.m. – 6:00 p.m. Networking Reception & Prize Drawing

     

     

    INDIVIDUAL REGISTRATION TICKETS:
    *Non-Member: $75.00
    *Member: $ 65.00
    *Student: $ 45.00

    VENDOR RATES (One lunch included):
    * Corporate: $500.00
    * Non-members: $250.00
    * Members: $150.00
    * Non-profits: $100.00

    Location
    Hyatt Regency La Jolla
    Hotel Contact: Don Caulfield, (858) 552-6026
    3777 La Jolla Village Drive
    San Diego, Ca. 92122
    Click here for a map.

      

    HOTEL RATES:
    $179.00 - Before 10/22/08 (mention NLBWA Conference!)
    $249.00 - After 10/22/08
    Self Parking $10 / Valet Parking $16/ some street parking available around the hotel.

    Conference Chair:
    Rita Cruz Gallegos nlbwaconference@gmail.com
    964 E. Badillo, Suite 440
    Covina, California 91724
    tel: 626.456.2378
    fax: (646) 219-6601

    2008 Conference Committee
    Rita Cruz Gallegos
    Chair

    Adriana Lopez
    Co-Chair

    Theresa Ynzunza
    National President

    Cecilia Mota
    Karime Sanchez-Bradvica
    Therese Remington
    Pilar De La Torre
    Alina Forster
    Yolanda Padilla
    Tanya Gilbert

 

Workshop: Leveraging Your Existing Resources

 

Edgar Mejia 
COO
Conexion 360

 

Workshop Moderator

 

Edgar Mejia serves as President and Chief Creative Officer for Conexion, a Los Angeles-based marketing firm specializing in developing highly targeted campaigns within the affluent and influential markets, with special emphasis on the Latino and African American communities.

 

Crisantos Hajibrahim
Chief Executive Officer
Virus Woman, Inc.

 

 

After having served in the United States Marine Corps as a Communication Center Operator/Computer Systems Specialist; Crisantos Hajibrahim created his own successful information technology service company. VIRUSwoman, Inc., a Disabled Veteran Business Enterprise, specializes in providing small business, government, and corporate organizations with cost effective technology solutions.  Crisantos serves as advisor to some of the top companies in the country and has been featured in several magazines.

 

 

CarolinaJovenich
FOUNDER - CEO
Caroline Promotions, Inc.

 

 

Ana Carolina Jovenich is the founder and CEO of Caroline Promotions Inc., a field-marketing agency specializing in custom-made on-site marketing strategies targeting Latino and general market consumers on local, regional and national levels.  Carolina started her business in Los Angeles shortly after emigrating from Buenos Aires, Argentina.  In just over a decade, Caroline Promotions has grown into a well-known field-marketing agency in the Hispanic market. 

 

 

Adriana Lopez
Owner
Get the Edge

 

 

Adriana Lopez is Principal and V.P. of Sales and Marketing at Get the Edge, Inc. and winner of Latina Style Magazine’s 2008Entrepreneur of the Year award.A committed community activist, Adriana mentors young women with the wisdom of her own life lessons and hard-earned experience. Adriana believes, “role models are necessary to successfully enable our young women to define themselves in the brightest light possible.

 

 

Ingrid Salinas
Graphic Designer
Cima Designs

 

 

Ingrid Salinas is a partner at Cima Designs LLC, a local graphic design firm established in 2004. Clients range from print, environmental and retail design. Her corporate background includes employment by graphic design studios and advertising agencies. Ingrid has consistently pushed the boundaries of visual communication in different media through her challenging work, and continues to explore her creative expression. She loves getting involved in creating new brands. Logos are her passion, and one of her biggest interests is to help Latino businesses have the appropriate visual tools to help them succeed. Her hard work, enthusiasm and consistency in exceeding her clients' expectations keep her clients coming back. She is bilingual, and understands the needs and expectations of the Latino community.

 

 

Workshop: Taking Care of Your Bottom Line

 

Christine Moore
Director of External Affairs
ATT

Workshop Moderator

 

Christine Moore serves as Director of External Affairs for AT&T and is responsible for legislative and regulatory issues as well as community affairs for the South San Diego and Imperial Counties region.

She currently serves on the Board of Directors of the Urban Corps of San Diego County, the South County Economic Development Council and the Chula Vista Chamber of Commerce.

 

Monica Escobar Rangel
Financial Services Professional  New York Life

 

Monica Escobar Rangel serves as Financial Services Professional with New York Life Insurance Company.  She has attained her Certified Long Term Care Planning Consultant and her Life Underwriter Training Council Fellow. She is currently working on attaining her Certified Financial Planner designation, and her Master’s of Science in Financial Services. Monica deeply beliefs in service above self, and is currently active on several boards and volunteers in her community.

 

 

Trina Fleming
Financial Representative Northwestern Mutual

 

Trina Fleming serves as a Financial Representative at The Waltos Group in Newport Beach, a part of the Northwestern Mutual Financial Network.  Her mission is to provide easy to understand financial solutions that enhance the lives of others and enable them to reach their financial goals.

Financial literacy is Trina’s passion. “I want to help people work toward financial peace of mind through education and the ability to match financial services and products with their particular goals.  I want to leave a legacy of good financial decisions.”

 

 

Michele Roddenberry
Director of Small Business Group Sales 
Aetna

 

Michele Roddenberry is responsible for new business sales, renewals, and product in those markets. She has been with Aetna for 13 years, 12 of those in sales. Michele is actively engaged in multiple projects and has played a key role in California's success over the past few years.

 

Karin Langwasser
Certified Accountant & Finance Consultant           
Langwasser & Company

 

Karin Langwasser, CPA, owner of Langwasser & Co., CPAs, brings nearly 20 years of entrepreneurial experience. Karin’s business began in her home with a list of clients on a legal pad. Today, her firm employs 10 staff members, with annual gross revenues over $1.5 million dollars and her client list (managed on a database) has grown substantially. Karin credits her success to tenacity and the ability to take calculated risks. While building her business, Karin noticed that there was a need for a competent accounting and financial consultant for the small business owner. This would become her firm’s specialty.

 

Workshop: Thriving in a Challenging Economy

 

Georgina Maldonado
Managing Partner
Genesis Consultants

 

Workshop Moderator

Georgina Maldonado has vast professional work experience in the health care field in Southern California. Currently, she is Managing Partner of Genesis Consultants, a firm dedicated to administration, business/strategic planning, and program development/implementation in the health care industry.

She enjoys giving back to the community by volunteering for Padres Contra el Cancer and sitting on the KCET Community Advisory Board. She holds a Bachelor of Arts in Sociology from CaliforniaStateUniversity, Long Beach and is a candidate of a Masters in Health Care Administration for 2011.

 

Therese Cisneros-Remington
Marketing Advisor
Palomar College

Georgina Maldonado has vast professional work experience in the health care field in Southern California. Currently, she is Managing Partner of Genesis Consultants, a firm dedicated to administration, business/strategic planning, and program development/implementation in the health care industry.

Therese is the Marketing Advisor for the Palomar College GEAR UP Partnership Program which combines her love for teaching and marketing into a gratifying career. Involved in her community, Therese has served on local boards including the San Diego Citizens Against Lawsuit Abuse, North County Latina's Association, Encuentros Leadership of North County and currently President of the San Diego Chapter of the National Latina Business Women Association.

 

 

Therese Cisneros-Remington
Marketing Advisor
Palomar College

 

 

 

Leonor McCall Rodriguez President
One Voice Insurance Services

 

Leonor McCall-Rodriguez defines herself as a “Change-Enabled Entrepreneur” and says that there is nothing more exciting than a business opportunity waiting to be developed. She is the President and founder of One Voice Insurance Services, an agency designed to serve California in 6 different languages.  She is passionate about the cause of health care for Latinos and the uninsured.  She has received numerous awards for her community work and professional achievements.

 

 

Annette Garrison
Business Banking Manger
Southern California Business Bank
Wells Fargo Bank

 

Annette manages a team of 16 Business Relationship Managers and Credit Analysts.  She is responsible for the management of soliciting, developing and maintaining profitable account relationships with an extensive number of complex and large sized business accounts.  Furthermore, she helps promote the growth of the team’s portfolio and reviews and approves credit requests.  The group’s focus is business clients with annual revenues between $2 million to $20 million. They also offer a wide range of products to small business customers, including lines of credit, business loans (including SBA), commercial construction loans, credit cards, business deposit accounts, treasury management services and more. 

 

 

Andrea Weisner
Owner
Spare Soles/C-Saw Enterprises, LLC

 

Andrea Weisner is president and chief executive officer for C-SAW Enterprises and its product, Spare Soles.  Weisner brings over nine years of experience in management, sales, finance, marketing and business operations to the company.  She was recently announced as a finalist for the coveted Stevie Awards.  Weisner is actively involved in her community through a variety of organization including running a marathon to benefit the Leukemia and Lymphoma Society (LLS).